Selected work · Social & ad creative
BEX Sunglasses
Social campaigns, video, and original brand stories written and published for a US eyewear brand.
- Client / context
- BEX Sunglasses
- Services
- Social & ad creative · Video · Writing & publishing
The thinking behind the work
A collection, not isolated posts.
The communication goal
Present eyewear collections and product campaigns across social, advertising and motion.
What I created
Collection-led graphics, seasonal campaign creative, a short brand reel, and two articles I wrote and published for BEX Stories.
How it connects
The campaigns showcase the products; the articles give the brand a voice through its community, work ethic, and family roots.
01 Social & ad creative
The Daybreakers collection
Two companion creatives for the same collection: eyewear and headwear.
02 Social & ad creative
Product & seasonal campaigns
Separate campaign concepts for the Sable frame and the holiday gift selection.
03 Social & ad creative
The brand in motion
A short vertical brand spot with a golden-hour outdoor setting.
04 Writing & publishing
The stories behind the brand.
Two articles I wrote and published for BEX Stories, exploring the people, values, and drive behind the eyewear.
Campaign storytelling
Built for the Grind
A story connecting the BEX commitment to durable eyewear with the determination, resilience, and everyday hard work of its community.
My role: writing & publishing Read the story
Brand heritage
Family-Owned Success
An exploration of the family values behind BEX, with a message from Jason Adams and practical ways to support family-owned businesses.
My role: writing & publishing Read the storyYour designer, from start to finish
Work directly with the person who designs and builds it. A clear scope, thoughtful decisions, and one consistent point of contact.
Let’s make it happen ↗Websites · Graphic & print design · Social & ad creative